Are You Willing?

(Note: Monday night’s fr-ee training call info is at the end of
this article.)

Do you have a deal or 2 that you’d really like to off load, but are
having a tough time selling it in today’s market?

Let me give you a little tip that may help.


Have you considered seller financing as a primary exit strategy?
What do I mean? You should always consider selling your deals on
wrap-mortgages or lease-purchases as one of the most viable exit
strategies in today’s market. Why? Because a real estate investor
MUST be also a terrific problem solver. Moreover, one of the
number one problems today is access to money or financing on homes.


I have seen it estimated that 40% of potential home buyers (those
who have money to put down and can afford the monthly mortgage
payment), cannot get financing today. With a seller-financing
vehicle, you have a way to solve that customer’s problem. You will
also find less competition with realtors, banks, mortgage
companies, and other investors with these buyers. This is also a
great option to offer your investor friends, where you can get a
non-refundable option fee up front and accept monthly payments,
while they do the rehab – and then you can cash out when they sale
(you should typically make more money over time with this strategy,
instead of taking more of a discount for all cash or an assignment
fee).


This strategy can also lower your capital gains tax rate, if you
don’t get totally cashed out until after 365 days of your
acquisition. Of course, this will mean you will have to adjust
slightly how you pick up and control your deals – but can be an
excellent tool in your toolbox for doing more deals. Remember,
some folks are okay with 60-70% cash offers, but others want closer
to the FMV, but would be willing to hold onto the financing for you
(i.e. Subject To, wrap mortgage, sub-leases, seller financing,
etc.). This also can eliminate or minimize your need or dependence
on banks, hard money or private money lenders.


You see, in life, you don’t get what you deserve, you get what you
negotiate. So learn the tools and skills you can to get you the
most favorable deals, and be a better problem-solver for your
target market.


By the way, if you’d like to know another key way to help you sell
your deals, use the REWARD or WANTED flyer. This is a guerilla
marketing tactic, but is very effective. This strategy is based on
the fact that 80-% of home purchases are made by people who know
someone who lives in or near a neighborhood they are moving too.
For a sample of the flyer that you can use, go here
http://www.reimostwantedsecrets.com/templates/REWARD-Template.doc
(feel free to download it and use it for your own.) Note my callout
regarding seller financing available. (This is a great tool!)


You can print these on your own printer (black and white is fine),
and pay a young teenager or 2 ten to twenty-five cents a piece for
everyone they deliver (that’s $10-25 for 100 homes). Just be sure
they put these in the doors and not the mailboxes.


Okay, so there are a couple home selling hints for
you this weekend – be sure to catch our monthly group coaching Q &
A call this Monday night at 9pm EST. I will be featuring one of my
personal business partners and local REI mentors, Col. Carson W.
Carter, who has over 33 years of experience and has transacted
nearly 9-figures in real estate.

You can submit your most pressing REI question, problem or situation at
http://www.reimostwantedsecrets.com/qanda/call - and we’ll address
them all this Monday night. There will not be a replay on this
call, so don’t miss it live. Also, I am only allowing 100 people
on the call this Monday night, so get your registration information
and show up early. Register and submit your questions here:

http://www.reimostwantedsecrets.com/qanda/call


To Your Success

Charles Dudley
www.SuccessWithCharles.com


PS – Do you wish to attend one of the best real
estate investing training events this year – but can’t make it this
weekend LIVE? Why not participate as a virtual attendee, and get
the same full team service (web sites, online marketing, quick cash
real estate methods, coaching and mastermind group) – simple go to
www.reidominator.com and become a virtual attendee this coming
weekend. If you need more info, or want to order by the phone,
call 888-734-6911.


PPS – My current mentoring program remains full,
but we will be having a few graduates from our basic program this
month and will be opening for new applications beginning in August. If
you feel you are ready for a team-supported, one-on-one mentoring
program that combines the power of quick-cash methods and internet
marketing for real estate investors, feel free to apply here:
www.mentordudley.com - (Hint: It is less than $5K, and we do provide
financing. Spots are limited. )

I Need Traffic Coming To My Site

I’ve been enjoying helping you with your real estate website. It’s always a pleasure when I get a call or email from an investor who gets their first leads, and better yet, their first deal through their web advertising. Today, I just wanted to reach out to you and ask you a personal question – how well is your online marketing engine working?

Earlier this week I sent you some great social networking sites (oh yeah, and there’s more of those to come) to help you take the bull by the horns and get your message out there online. But I wanted to also tell you some ways to get traffic to your website, both internet-based as well as direct methods.

You see, the one thing I have found after coaching nearly 100 students personally, and that is that there are basically 2 types of investor students out there. The first kind of investor student is the one who gets every information product out there, doing the shotgun method, and never really getting ahead. This comes from a scarcity mentality. Meaning that they don’t trust a single method well enough to get just a few deals done, they are trying to find the hidden secret. Ultimately this person will run out of money or time or energy and give up before their efforts bear fruit.

The other kind of investor student doesn’t accept excuses or the word “no”. They are determined, they take responsibility for their own business and results, and keep focused on the activities that have proven to produce results, even if it doesn’t appear to work immediately. The main difference is that the folks who make it happen are ferociously resolute in making their goals happen and are not afraid of hard work.

Now, I don’t believe that you have to work sun up to sun down to be a successful and profitable real estate investor. In fact, most of my more profitable deals were completed in less than 5 hours of work. Some of my most profitable weeks, I worked less than 10 hours and made more money in that week than I used to make in several months at the j-o-b.

What I have found is that anyone serious in today’s real estate market needs at least 2 websites. But not just any old 2 sites (specifically referring to these replicated deals that are cookie-cutter and look like everyone else’s). You need websites that brand you and your company, that convert traffic into real leads and ultimately into customers.

Once you have your websites, you will need to get focused on getting traffic to those sites to make your efforts worth while. I remember the first 3 or 4 websites I had. I was so excited to finally be online. But nothing happened after 2 months. Why? Because I didn’t have traffic. So let me share with you a few quick tips to get traffic to your websites, some free, some paid.

1) Social networking sites (also known as Web 2.0). You should join communities online where you will attract clients or partners. Remember you need both buyers and sellers, and sometimes you find a partner from time to time. Try more popular sites that the general (non-investor) public will know.

Facebook
Squidoo
My Space
Twitter http://twitter.com/charlesdudley
LinkedIn
WAYN
Classmates
Reunion

By the way, did you know you can use sites like You Tube, uStream, Flickr and PhotoBucket to post your investment properties online? Again, all of the above sites are free. Which ones or how many should you participate in? Well, I think try to add 1 per week, keep track of all your usernames and passwords so you can visit them weekly, and be sure to add a personal photo when you can so you can connect with your potential clients and customers. Is this worth it to get a few extra deals this year? I hope so, that is why you are in business. The other great thing about social networking is that over time your leads generated will grow exponentially. This is more of a viral effect for your website traffic. And just think of all the friends you can make!


2) Are you blogging yet? This is a free website for you. Do you know that there are folks who make a full time income blogging today? This is a great way to get your name out there online, build a network, generate traffic to all your websites, and yes – get real estate deals. Try www.blogger.com or www.wordpress.com to get your blog up and running.

As an investor – you should make a posting for each real estate deal you have. If you are buying or selling. What kind of deals you are looking for and even how you might sell your deals (wholesale, contract assignments, lease-options, retail, etc). You should also make 2-4 postings each week to get higher rankings in the search engines. Feel free to write your own articles or post copies of others’ articles with topics that you are interested in (just remember to give credit to the author if you do). This content on your blog will get you ranking higher on search engines, specifically targeting your customers needs – and doesn’t cost you anything but a little time.

This is also very fun – so don’t delay in getting your blog up right away. Feel free to also visit and comment on others blogs as a way to get friendly back links to your sites – and that positive feedback will also encourage others to visit yours, and make your blog a viral site.


I will be explaining a few more concepts for free and inexpensive traffic in the next section of this article:


Here are a few of the topics we will cover next week:

3) Craigslist

4) EBay

5) Pay Per Click advertising

6) Other online traffic ads, forums, ad exchanges

7) Direct marketing methods, postcards, business cards, flyers, magnetic signs, bandit signs, etc.


I want you to realize that there is no ‘magic bullet’ out there to get you leads. Most of these methods are like planting seeds – they take time and watering to grow and produce fruit. My encouragement to you is to begin to plant your orchard and don’t quit or give up easily. For most marketing to be truly effective takes an integrated approach. Your potential clients and customers will generally need to see your business ads 5 to 7 times (impressions) to make most people take action. That is why your uniqueness and branding will be so important to work on (versus a typical “we buy houses” cookie-cutter approach).


I want to encourage about 2 things very quickly.


If you have any real estate investing or marketing questions, please feel free to email them to me at mentor.dudley@gmail.com . I will be conducting my monthly open Q&A call this Monday, July 14th at 9pm EST. My special guest mentor and trainer will be one of my best friends, business associates and REI mentors – Carson Carter. With over 33 years of experience and 8-figures of real estate transacted – you will have a chance to hear from him and I both, as we answer your most pressing needs. So watch for the registration link for this free training call and get your emails off to me asap. Mark your calendars for the call time.

Secondly, if you truly want an inexpensive yet powerful way to learn some internet marketing skills, saving you the thousands of dollars I personally paid to learn these strategies, check out www.SuccessWithCharles.com and join this educational program and be a part of my success team.

To your success!

Charles Dudley
www.reidominator.com


PS – If you want a great hosting service for your websites for only a $1 30-day trail, check out www.realsuccesshosting.com

PPS – If you want the best autoresponder / list manager program available today, try it out for free for 30 days at www.realsuccesslistmanager.com